Tag Archives: ‘will it blend’

Will it blend?

So I finally decided to write my first post, inspired by a Mike Moran post I saw today here http://bit.ly/8Y4u4k .

I recently presented at an internal company conference in Birmingham, and used a great case study from the US to demonstrate the power of online video for brand engagement. The company, Blendtec, has demonstrated the power and durability of its product by posing the question ‘Will it blend’ before proceeding to blend a range of household items, including marbles, glowsticks and even an iPad.

The videos are entertaining, popular (the iPad video gaining 6.8M views on YouTube to date) and have reportedly helped to increase sales fivefold.

Check out the series at http://bit.ly/4qXObH.