Tag Archives: Video

What can marketers learn from Tom Frankenburg?

By now you’ve probably heard all about Tom Frankenburg, a guy from Nottingham (my home town) who is giving away a £1,000 holiday for 2 to Malta after splitting up from his girlfriend and finding it difficult to sell. Tom tells the story much better here…

Over the last 24 hours, the views on YouTube have doubled to about 54K views and I can only see this going through the roof over the weekend as the word spreads.

Coverage from the BBC, Huffington Post, Metro (who put it under their ‘weird’ section – a sad reflection on how acts of kindness are viewed IMO) and many others seem set to make this a story that keeps on running.

So what can marketers learn from Tom’s story?

  • Focus on a creating a message that is so remarkable you cannot help but share it
  • Deliver that message creatively yet authentically – Tom’s storybook approach, combined with nice editing makes this video fun yet believable
  • Leave a legacy- I hope Tom’s new phrase catches on and eagerly await the launch of the #makelifeyourbitch fashion range, with a percentage of profits for good causes…just a thought…

Nice one, Tom.

Marketing lessons from Benny Hill?

Actor Benny Hill
Image via Wikipedia

It’s not often that Benny Hill is quoted in management or marketing textbooks, but this short clip highlights some of the dangers in making sweeping assumptions, and still makes me smile even today.

I come across many young people who are thinking of starting out in business through my work as a volunteer Business Mentor with the Prince’s Trust. We work with them through the Exploring Enterprise Programme to help them make sure there’s a market for the product or service they are looking to sell through their business.

The Market Research Society defines research as

“one of the most useful tools in business, any business. It is the way in which organisations find out what their customers and potential customers need, want and care about.”

Good business and marketing decisions come from good insight- developing a solid and compelling fact base about your target customer that allows you to understand their needs and wants better than anyone else. “Gut feel” is great, but any business that runs on this alone is a risky one in my opinion.

As it’s the weekend and the sun’s shining, I’ll hand over to Benny, to explain the dangers of assumption…

The best medicine

One of the things I love most about how the web’s evolved over recent years is the random moments of brilliance that can be found on YouTube. Every now and then, there’s a video that just makes you feel so good, you have to share it. I challenge you to watch without breaking into a huge, broad smile.

Enjoy.