Tag Archives: social media case study

What can marketers learn from Tom Frankenburg?

By now you’ve probably heard all about Tom Frankenburg, a guy from Nottingham (my home town) who is giving away a £1,000 holiday for 2 to Malta after splitting up from his girlfriend and finding it difficult to sell. Tom tells the story much better here…

Over the last 24 hours, the views on YouTube have doubled to about 54K views and I can only see this going through the roof over the weekend as the word spreads.

Coverage from the BBC, Huffington Post, Metro (who put it under their ‘weird’ section – a sad reflection on how acts of kindness are viewed IMO) and many others seem set to make this a story that keeps on running.

So what can marketers learn from Tom’s story?

  • Focus on a creating a message that is so remarkable you cannot help but share it
  • Deliver that message creatively yet authentically – Tom’s storybook approach, combined with nice editing makes this video fun yet believable
  • Leave a legacy- I hope Tom’s new phrase catches on and eagerly await the launch of the #makelifeyourbitch fashion range, with a percentage of profits for good causes…just a thought…

Nice one, Tom.

Social Media Awards Prediction: O2 Santa

It’s great to end the year with a brilliant social media campaign courtesy of the guys at O2 and Hope & Glory.

I first saw this via a tweet from @mashbusiness:

For those of you not familiar with the campaign, I’ll let the O2 Santa explain here:

It looks like almost 1,000 videos were personalised within the week-long campaign, and I can’t wait to see the stats on the total number of views, shares and retweets this created.

Having had my own personalised video recorded to convince my childhood best friend that Santa really does exist, I can say that this was an excellent piece of work, brilliantly executed:

Within 24 hours I had received a tweet telling me that my video was ready for viewing.

Personalisation + Social interaction + Seasonal appeal= [surely] award-winning campaign.

Well done to all involved.