Tag Archives: Management

What’s your career game plan?

I was recently interviewed by B2B Marketing Magazine for a feature they ran in the January 2013 issue, entitled “Game Plan”. For those of you that aren’t subscribers to the magazine, I’ve included the article on my Slideshare account, embedded below with kind permission of B2B Marketing.

If you’re in B2B Marketing and not already a subscriber, I’d strongly recommend checking out the benefits of B2B Marketing membership. The article is also now live on the B2B Marketing Knowledge Bank, where you can see lots of other useful articles.

What’s your career game plan for 2013? How will you drive your career forward by implementing a personal action plan? What have you found to be effective in your own career to date? I’d love to hear your thoughts.

Marketing lessons from Benny Hill?

Actor Benny Hill
Image via Wikipedia

It’s not often that Benny Hill is quoted in management or marketing textbooks, but this short clip highlights some of the dangers in making sweeping assumptions, and still makes me smile even today.

I come across many young people who are thinking of starting out in business through my work as a volunteer Business Mentor with the Prince’s Trust. We work with them through the Exploring Enterprise Programme to help them make sure there’s a market for the product or service they are looking to sell through their business.

The Market Research Society defines research as

“one of the most useful tools in business, any business. It is the way in which organisations find out what their customers and potential customers need, want and care about.”

Good business and marketing decisions come from good insight- developing a solid and compelling fact base about your target customer that allows you to understand their needs and wants better than anyone else. “Gut feel” is great, but any business that runs on this alone is a risky one in my opinion.

As it’s the weekend and the sun’s shining, I’ll hand over to Benny, to explain the dangers of assumption…

When moving marketing jobs, what qualities do you look for in a manager?

Having done a reasonable amount of recruiting for a broad range of marketing roles in my time, I’m used to defining what kind of candidate I’m looking for when briefing HR or a Recruitment Consultant.

I’m keen to turn the question around and understand what qualities the marketing talent of today are looking for in a manager when deciding to move on.

For me, it’s a blend of the following:

  1. Personal chemistry: Can I see myself enjoying working with this person?
  2. Commitment to personal development: Are they prepared to invest time, energy and money in developing me as a person?
  3. Can I learn something from them?: Learning is a lifelong process. Does your potential new manager have a skill or expertise that you can learn from?

If you work in marketing, I want to understand what are the most important qualities that you look for? Please take my poll and let me know…