But, with the growing number of mobile apps and platforms, it is easy to forget exactly how it’s all connected.
So I welcome yesterday’s news that tweets will no longer be displayed on LinkedIn- as should everyone that hasn’t appreciated the impact that automated cross-posting can have on their digital personal brand.
I use LinkedIn for professional networking. I’m ‘virtually’ suited and booted whenever I’m on the platform and am certainly in ‘work mode’. Yet I’m sure I’m not the only one who’s seen a tweet appear in their LinkedIn timeline and thought, ‘why are you sharing this with me?’.
The way I look at it, most people wouldn’t dream of bursting into a business networking event in their shorts and running vest and shouting “I’VE JUST COMPLETED A THREE MILE RUN IN 26MINS 19SECS”. So either they’ve forgotten these tools are connected or they simply aren’t thinking about the impact of the updates on their audience.
Although this automatic link from twitter has now been broken, it serves as a timely reminder to take a look at the what, why and how to manage your digital personal brand using social media.
- WHAT tools do you currently use? Make a ‘map’ of how they’re all connected and ensure you understand what automated cross-posting is happening as a result.
- WHY are you using them? Ask yourself about your audience on each of these platforms and how your updates impact their perception of you.
- HOW can you effectively add value to your audiences using automation tools, but only once you’ve defined your ‘digital publishing strategy’- what will you send, to whom, how often and why?
There’s a number of tools that are out there that can help you to schedule and automate updates across a number of platforms. Personally, I’m a fan of TweetDeck, but the tool to use first is the one you have between your ears to make sure your digital publishing strategy adds value to your audience and fully aligns to your digital personal brand.
What do you think about Twitter’s move? Are there any downsides for users? Do you have a digital publishing strategy or any digital personal brand guidelines?