What can marketers learn from Tom Frankenburg?

By now you’ve probably heard all about Tom Frankenburg, a guy from Nottingham (my home town) who is giving away a £1,000 holiday for 2 to Malta after splitting up from his girlfriend and finding it difficult to sell. Tom tells the story much better here…

Over the last 24 hours, the views on YouTube have doubled to about 54K views and I can only see this going through the roof over the weekend as the word spreads.

Coverage from the BBC, Huffington Post, Metro (who put it under their ‘weird’ section – a sad reflection on how acts of kindness are viewed IMO) and many others seem set to make this a story that keeps on running.

So what can marketers learn from Tom’s story?

  • Focus on a creating a message that is so remarkable you cannot help but share it
  • Deliver that message creatively yet authentically – Tom’s storybook approach, combined with nice editing makes this video fun yet believable
  • Leave a legacy- I hope Tom’s new phrase catches on and eagerly await the launch of the #makelifeyourbitch fashion range, with a percentage of profits for good causes…just a thought…

Nice one, Tom.

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