There’s a lovely quote I heard for the first time at a recent presentation by David Rowan:
“Anything invented before your fifteenth birthday is the order of nature. That’s how it should be. Anything invented between your 15th and 35th birthday is new and exciting, and you might get a career there. Anything invented after that day, however, is against nature and should be prohibited.”
This made me laugh out loud. Then it made me think (as did the rest of David’s presentation, which was excellent). Although I like to consider myself relatively tech-savvy, I’m approaching 40 and am therefore a Digital Immigrant. Yet I’m fascinated by the potential within the digital world that is developing at speed around us, and want to understand what makes the business decision makers of tomorrow (the Digital Natives) tick. As a B2B Marketer, how can I not be?
So last year I went back to school for the first time in over 10 years and completed the CAM Foundation’s Digital Marketing Planning Award (via online distance learning, of course!). Whilst it gave me a great refresher in marketing planning, my background and wider reading really ignited a passion to find out more about how the digital world continues to evolve.
Since then, I’ve slowly built Twitter connections with c.100 people around the world, along with a small but growing readership of this blog, with over 200 views a month. I will never be a Digital Native, but I can learn more about the customs and language of the new world I find myself in.
As my interest in the development, usage and integration of digital tools into mainstream marketing has continued to grow, I’ve decided to take the plunge and study for the Digital Marketing Essentials Award, which will give me a focus to my learning whilst allowing me to complete the Diploma in Digital Marketing.
As well as posting updates on this blog, I’ll also be sharing any interesting insights I glean as part of my studies via my Twitter feed. I hope you find them interesting and useful.