Creativity alive and well in print advertising – Blackberry

It’s rare that press advertising wows me with its creativity these days, but Blackberry’s ad in today’s Daily Telegraph really impressed me.

Promoting the ‘Time Shift’ functionality of the new Z10, the ad appears on the face of it to be a standard full-page press ad…

Blackberry press ad for Z10

…until it becomes clear that there is a half page covering a second part of the 1.5 page spread, which reveals as below:

Blackberry press ad for Z10

There’s no doubt that Blackberry have a huge task ahead of them to catch up with the likes of Apple and Samsung when it comes to smartphone market share, but with innovative ways of promoting innovative features such as this, I wouldn’t write them off just yet.

Nice work.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s